The effect of synchronizing consumers' diurnal preferences...

Marketing Letters 2010 / 03 Vol. 21; Iss. 1

The effect of synchronizing consumers' diurnal preferences with time of response on data reliability

Jacob Hornik and Aner Tal
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Volume:
21
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40604695
Date:
March, 2010
File:
PDF, 1.23 MB
english, 2010
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