Volume 21; Issue 1

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Marketing Letters
Volume 21; Issue 1

Marketing Letters

Volume 21; Issue 1

1

A cohort analysis of household vehicle expenditure in the U.S. and Japan: A possibility of generational marketing

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 313 KB

english, 2010

2

Making choices under conflict: The impact of decision frames

Parthasarathy Krishnamurthy, Anish Nagpal

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 194 KB

english, 2010

3

The effect of synchronizing consumers' diurnal preferences with time of response on data reliability

Jacob Hornik, Aner Tal

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 185 KB

english, 2010

4

Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators

Dale W. Russell, Cristel Antonia Russell

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 230 KB

english, 2010

5

Evaluation of structure and reproducibility of cluster solutions using the bootstrap

Sara Dolnicar, Friedrich Leisch

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 715 KB

english, 2010

6

I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time

Katherine L. Milkman, Todd Rogers, Max H. Bazerman

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 207 KB

english, 2010

7

Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators

Dale W. Russell and Cristel Antonia Russell

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.61 MB

english, 2010

8

I'll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time

Katherine L. Milkman, Todd Rogers and Max H. Bazerman

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.50 MB

english, 2010

9

The effect of synchronizing consumers' diurnal preferences with time of response on data reliability

Jacob Hornik and Aner Tal

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.23 MB

english, 2010

10

Front Matter

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 655 KB

english, 2010

11

Back Matter

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 224 KB

english, 2010

12

Making choices under conflict: The impact of decision frames

Parthasarathy Krishnamurthy and Anish Nagpal

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.34 MB

english, 2010

13

Evaluation of structure and reproducibility of cluster solutions using the bootstrap

Sara Dolnicar and Friedrich Leisch

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.95 MB

english, 2010