Profile Construction in Experimental Choice Designs for...

Profile Construction in Experimental Choice Designs for Mixed Logit Models

Sándor, Zsolt, Wedel, Michel
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Volume:
21
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.21.4.455.131
Date:
November, 2002
File:
PDF, 314 KB
english, 2002
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