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Replicating the Effect of Advertised Specials at Regular Price on Food Shopper Price Evaluation
J. B. Wilkinson, J. Barry Mason and Christie H. PaksoyVolume:
8
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188270
Date:
January, 1979
File:
PDF, 1.23 MB
english, 1979