Replicating the Effect of Advertised Specials at Regular...

Replicating the Effect of Advertised Specials at Regular Price on Food Shopper Price Evaluation

J. B. Wilkinson, J. Barry Mason and Christie H. Paksoy
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Volume:
8
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188270
Date:
January, 1979
File:
PDF, 1.23 MB
english, 1979
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