Customizing Promotions in Online Stores

Marketing Science 2004 / FALL Vol. 23; Iss. 4

Customizing Promotions in Online Stores

Jie Zhang and Lakshman Krishnamurthi
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Volume:
23
Language:
english
Journal:
Marketing Science
DOI:
10.2307/30036689
Date:
January, 2004
File:
PDF, 3.65 MB
english, 2004
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