Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity
T. Bettina Cornwell, Donald P. Roy and Edward A. Steinard IIVolume:
30
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189177
Date:
January, 2001
File:
PDF, 2.18 MB
english, 2001