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Perceived Effects of Direct-to-Consumer (DTC) Prescription Drug Advertising on Self and Others: A Third-Person Effect Study of Older Consumers
Denise E. DeLorme, Jisu Huh and Leonard N. ReidVolume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460740
Date:
January, 2006
File:
PDF, 2.78 MB
english, 2006