Some History of the TIMS/INFORMS College on Marketing as...

Marketing Science 2001 / AUT Vol. 20; Iss. 4

Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science

Frank M. Bass
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Volume:
20
Language:
english
Journal:
Marketing Science
DOI:
10.2307/3181623
Date:
January, 2001
File:
PDF, 262 KB
english, 2001
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