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The Effects of Cognitive Resource Requirements, Availability, and Argument Quality on Brand Attitudes: A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories
Keith S. Coulter and Girish N. PunjVolume:
33
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189276
Date:
January, 2004
File:
PDF, 2.42 MB
english, 2004