The Effects of Cognitive Resource Requirements,...

The Effects of Cognitive Resource Requirements, Availability, and Argument Quality on Brand Attitudes: A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories

Keith S. Coulter and Girish N. Punj
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
33
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189276
Date:
January, 2004
File:
PDF, 2.42 MB
english, 2004
Conversion to is in progress
Conversion to is failed