Increasing the Persuasiveness of Fear Appeals: The Effect...

Journal of Consumer Research 1996 / 03 Vol. 22; Iss. 4

Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration

Keller, Punam Anand, Block, Lauren Goldberg
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Volume:
22
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209461
Date:
March, 1996
File:
PDF, 882 KB
english, 1996
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