Perspectives on Multiple Category Choice

Marketing Letters 1997 / 07 Vol. 8; Iss. 3

Perspectives on Multiple Category Choice

Gary J. Russell, David Bell, Anand Bodapati, Christina L. Brown, Joengwen Chiang, Gafy Gaeth, Sunil Gupta and Puneet Manchanda
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Volume:
8
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216455
Date:
July, 1997
File:
PDF, 745 KB
english, 1997
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