The Factor Structure of Multidimensional Response to...

Marketing Science 1989 / WIN Vol. 8; Iss. 1

The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches

V. Srinivasan, P. Vanden Abeele and I. Butaye
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Volume:
8
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184106
Date:
January, 1989
File:
PDF, 398 KB
english, 1989
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