Part 1 of 2 || Tackling the Retailer Decision Maze: Which...

Marketing Science 1995 Vol. 14; Iss. 3

Part 1 of 2 || Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?

Gerard J. Tellis and Fred S. Zufryden
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Volume:
14
Year:
1995
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184175
File:
PDF, 1.22 MB
english, 1995
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