How to Compute Optimal Catalog Mailing Decisions

Marketing Science 2006 / 04-02 Vol. 25; Iss. 1

How to Compute Optimal Catalog Mailing Decisions

Füsun F. Gönül and Frenkel Ter Hofstede
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057025
Date:
April, 2006
File:
PDF, 2.00 MB
english, 2006
Conversion to is in progress
Conversion to is failed