Establishing measures and drivers of consumer brand...

Journal of Brand Management 2016 / 9 Vol. 23; Iss. 5

Establishing measures and drivers of consumer brand engagement behaviours

Dwivedi, Abhishek, Wilkie, Dean, Johnson, Lester, Weerawardena, Jay
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Volume:
23
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-016-0001-9
Date:
September, 2016
File:
PDF, 461 KB
english, 2016
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