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Volume 23; Issue 5

Journal of Brand Management

Volume 23; Issue 5

1

Establishing measures and drivers of consumer brand engagement behaviours

Dwivedi, Abhishek, Wilkie, Dean, Johnson, Lester, Weerawardena, Jay

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 461 KB

english, 2016

2

Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements

Shin, Hyunju, Casidy, Riza, Yoon, Alyssa, Yoon, So-Hyang

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 427 KB

english, 2016

3

Getting what you’re worth: Implications that affect firm value in a brand acquisition

Fine, Monica B., Gleason, Kimberly, Budeva, Desi

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 356 KB

english, 2016

4

A lovable personality: The effect of brand personality on brand love

Roy, Pinaki, Khandeparkar, Kapil, Motiani, Manoj

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 373 KB

english, 2016

5

Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions

Chimhundu, Ranga

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 273 KB

english, 2016

6

Cross-category indulgence: Why do some premium brands grow during recession?

Mark, Tanya, Southam, Colette, Bulla, Jan, Meza, Sergio

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 386 KB

english, 2016