Tattooing and brand sponsorship: how far is too far?

Journal of Product & Brand Management 2016 / 07 Vol. 25; Iss. 4

Tattooing and brand sponsorship: how far is too far?

Weidner, Kelly, Bal, Anjali, Rains, Samantha, Leeds, Christopher
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Volume:
25
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-09-2015-0977
Date:
July, 2016
File:
PDF, 160 KB
english, 2016
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