Reply: [A Simulation Comparison of Methods for New Product...

Marketing Science 1987 / SPR Vol. 6; Iss. 2

Reply: [A Simulation Comparison of Methods for New Product Location]

D. Sudharshan, Jerrold H. May and Allan D. Shocker
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Volume:
6
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183695
Date:
January, 1987
File:
PDF, 177 KB
english, 1987
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