Response Latency Verification of Consumption...

Journal of Advertising 2001 / SPR Vol. 30; Iss. 1

Response Latency Verification of Consumption Constellations: Implications for Advertising Strategy

Tina M. Lowrey, Basil G. Englis, Sharon Shavitt and Michael R. Solomon
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Volume:
30
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189168
Date:
January, 2001
File:
PDF, 2.28 MB
english, 2001
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