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The Use of Framing and Characterization for Magazine Advertising of Mass-Marketed Products
Terence A. Shimp, Joel E. Urbany and Sarah E. CamlinVolume:
17
Year:
1988
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188661
File:
PDF, 1.69 MB
english, 1988