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Lessons from the Rich and Famous: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising
Sejung Marina Choi, Wei-Na Lee and Hee-Jung KimVolume:
34
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189299
Date:
January, 2005
File:
PDF, 2.85 MB
english, 2005