Consumer Response to Sex Role Portrayals in Advertisements:...

Journal of Advertising 2003-2004 / WIN Vol. 32; Iss. 4

Consumer Response to Sex Role Portrayals in Advertisements: Effects of Incongruity and Prejudices on Emotions and Attitudes

Ulrich R. Orth and Denisa Holancova
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Volume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4622181
Date:
January, 2003-2004
File:
PDF, 2.61 MB
english, 2003-2004
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