A Replication and Extension of the Dickson and Sawyer...

Marketing Letters 1994 / 04 Vol. 5; Iss. 1

A Replication and Extension of the Dickson and Sawyer Price-Awareness Study

John Le Boutillier, Susanna Shore Le Boutillier and Scott A. Neslin
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Volume:
5
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216322
Date:
April, 1994
File:
PDF, 917 KB
english, 1994
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