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Volume 5; Issue 1
Main
Marketing Letters
Volume 5; Issue 1
Marketing Letters
Volume 5; Issue 1
1
Managerial judgment and forecast combination: An experimental study
Sunil Gupta
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 799 KB
Your tags:
english, 1994
2
Cross-category variation in customer satisfaction and retention
Eugene W. Anderson
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 766 KB
Your tags:
english, 1994
3
A replication and extension of the Dickson and Sawyer price-awareness study
John Boutillier
,
Susanna Shore Boutillier
,
Scott A Neslin
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 709 KB
Your tags:
english, 1994
4
Measures of cognitive effort
Elizabeth Cooper-Martin
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 753 KB
Your tags:
english, 1994
5
Purchase frequency, sample selection, and price sensitivity: The heavy-user bias
Byung-Do Kim
,
Peter E. Rossi
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 622 KB
Your tags:
english, 1994
6
Framing and situational ethics
James J. Kellaris
,
Brett A. Boyle
,
Robert F. Dahlstrom
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 401 KB
Your tags:
english, 1994
7
Measuring product market efficiency: A new methodology
Jukti K. Kalita
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 652 KB
Your tags:
english, 1994
8
“Out of sight, out of mind”: Pantry stockpiling and brand-usage frequency
Brian Wansink
,
Rohit Deshpande
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 592 KB
Your tags:
english, 1994
9
Measures of Cognitive Effort
Elizabeth Cooper-Martin
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 994 KB
Your tags:
english, 1994
10
Measuring Product Market Efficiency: A New Methodology
Jukti K. Kalita
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 862 KB
Your tags:
english, 1994
11
Front Matter
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 244 KB
Your tags:
english, 1994
12
Managerial Judgment and Forecast Combination: An Experimental Study
Sunil Gupta
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 1.15 MB
Your tags:
english, 1994
13
A Replication and Extension of the Dickson and Sawyer Price-Awareness Study
John Le Boutillier, Susanna Shore Le Boutillier and Scott A. Neslin
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 917 KB
Your tags:
english, 1994
14
Framing and Situational Ethics
James J. Kellaris, Brett A. Boyle and Robert F. Dahlstrom
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 581 KB
Your tags:
english, 1994
15
"Out of Sight, out of Mind": Pantry Stockpiling and Brand-Usage Frequency
Brian Wansink and Rohit Deshpande
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 771 KB
Your tags:
english, 1994
16
Cross-Category Variation in Customer Satisfaction and Retention
Eugene W. Anderson
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 991 KB
Your tags:
english, 1994
17
Back Matter
Journal:
Marketing Letters
Year:
1994
Language:
english
File:
PDF, 253 KB
Your tags:
english, 1994
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