Estimating the Impact of Displays and Other Merchandising...

Marketing Letters 1999 / 02 Vol. 10; Iss. 1

Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples

Albert C. Bemmaor, Philip Hans Franses and Jeanine Kippers
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Volume:
10
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216522
Date:
February, 1999
File:
PDF, 955 KB
english, 1999
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