Blissful Insularity: When Brands Are Judged in Isolation...

Marketing Letters 2005 / 04 Vol. 16; Iss. 2

Blissful Insularity: When Brands Are Judged in Isolation from Competitors

Steven S. Posavac, Frank R. Kardes, David M. Sanbonmatsu and Gavan J. Fitzsimons
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Volume:
16
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216686
Date:
April, 2005
File:
PDF, 1.00 MB
english, 2005
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