Volume 16; Issue 2

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Marketing Letters
Volume 16; Issue 2

Marketing Letters

Volume 16; Issue 2

1

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Steven S. Posavac, Frank R. Kardes, David M. Sanbonmatsu, Gavan J. Fitzsimons

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 153 KB

english, 2005

2

Optimal Duration of Magazine Promotions

Mercedes Esteban-Bravo, José M. Múgica, Jose M. Vidal-Sanz

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 390 KB

english, 2005

3

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Bernard Dubois, Sandor Czellar, Gilles Laurent

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 284 KB

english, 2005

4

Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality?

Jeffrey B. Schmidt, Roger J. Calantone, Abbie Griffin, Mitzi M. Montoya-Weiss

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 184 KB

english, 2005

5

The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”?

Morris B. Holbrook

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 182 KB

english, 2005

6

A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market

Chi-Cheng Wu, Chih-Jen Wang

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 239 KB

english, 2005

7

Consumer Segments Based on Attitudes toward Luxury: Empirical Evidence from Twenty Countries

Bernard Dubois, Sandor Czellar and Gilles Laurent

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.36 MB

english, 2005

8

Front Matter

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 152 KB

english, 2005

9

Blissful Insularity: When Brands Are Judged in Isolation from Competitors

Steven S. Posavac, Frank R. Kardes, David M. Sanbonmatsu and Gavan J. Fitzsimons

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.00 MB

english, 2005

10

The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have "Good Taste"?

Morris B. Holbrook

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.05 MB

english, 2005

11

Do Certified Mail Third-Wave Follow-Ups Really Boost Response Rates and Quality?

Jeffrey B. Schmidt, Roger J. Calantone, Abbie Griffin and Mitzi M. Montoya-Weiss

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.25 MB

english, 2005

12

Optimal Duration of Magazine Promotions

Mercedes Esteban-Bravo, José M. Múgica and Jose M. Vidal-Sanz

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.51 MB

english, 2005

13

A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market

Chi-Cheng Wu and Chih-Jen Wang

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.30 MB

english, 2005

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