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Special Issue on Creativity Research in Advertising || The Impact of Advertising Creativity on the Hierarchy of Effects
Robert E. Smith, Jiemiao Chen and Xiaojing YangVolume:
37
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460866
Date:
January, 2008
File:
PDF, 1.83 MB
english, 2008