A Theory-Based Approach for Improving Demand Artifact...

A Theory-Based Approach for Improving Demand Artifact Assessment in Advertising Experiments

Chris T. Allen
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Volume:
33
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189258
Date:
January, 2004
File:
PDF, 2.20 MB
english, 2004
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