Incorporating Heterogeneity with Store-Level Aggregate Data

Marketing Letters 1995 / 04 Vol. 6; Iss. 2

Incorporating Heterogeneity with Store-Level Aggregate Data

Byung-Do Kim
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Volume:
6
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216369
Date:
April, 1995
File:
PDF, 909 KB
english, 1995
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