Volume 6; Issue 2

Marketing Letters

Volume 6; Issue 2
1

Work versus windfall: An exploration of saving on subsequent purchase

Sharon K. Hodge, Charlotte H. Mason
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 619 KB
english, 1995
2

Playing the role of buyer and seller: The mental accounting of trade-ins

Devavrat Purohit
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 691 KB
english, 1995
3

Loyalty differences in the use of internal and external reference prices

Tridib Mazumdar, Purushottam Papatla
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 730 KB
english, 1995
4

Estimation of innovation diffusion models with application to a consumer durable

S. R. Dalal, S. Weerahandi
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 793 KB
english, 1995
5

Market segmentation with choice-based conjoint analysis

Wayne S. Desarbo, Venkatram Ramaswamy, Steven H. Cohen
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 832 KB
english, 1995
7

Incorporating heterogeneity with store-level aggregate data

Byung-Do Kim
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 710 KB
english, 1995
8

Work versus Windfall: An Exploration of Saving on Subsequent Purchase

Sharon K. Hodge and Charlotte H. Mason
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 840 KB
english, 1995
9

Estimation of Innovation Diffusion Models with Application to a Consumer Durable

S. R. Dalal and S. Weerahandi
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 1.06 MB
english, 1995
10

Back Matter

Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 250 KB
english, 1995
11

Market Segmentation with Choice-Based Conjoint Analysis

Wayne S. Desarbo, Venkatram Ramaswamy and Steven H. Cohen
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 1.01 MB
english, 1995
13

Incorporating Heterogeneity with Store-Level Aggregate Data

Byung-Do Kim
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 909 KB
english, 1995
14

Playing the Role of Buyer and Seller: The Mental Accounting of Trade-Ins

Devavrat Purohit
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 897 KB
english, 1995
15

Front Matter

Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 212 KB
english, 1995
16

Loyalty Differences in the Use of Internal and External Reference Prices

Tridib Mazumdar and Purushottam Papatla
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 954 KB
english, 1995