The Effectiveness of Advertisements Utilizing Four Types of...

The Effectiveness of Advertisements Utilizing Four Types of Endorsers

Hershey H. Friedman, Salvatore Termini and Robert Washington
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Volume:
5
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188050
Date:
January, 1976
File:
PDF, 824 KB
english, 1976
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