That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Syam, Niladri, Krishnamurthy, Partha, Hess, James D.Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1070.0302
Date:
May, 2008
File:
PDF, 319 KB
english, 2008