Evaluation of Internet Advertising Research: A Bibliometric...

Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources

Juran Kim and Sally J. McMillan
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Volume:
37
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460831
Date:
January, 2008
File:
PDF, 2.06 MB
english, 2008
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