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Advertising and the New Media || Choosing the Right Mix of On-Line Affiliates: How Do You Select the Best?
Purushottam Papatla and Amit BhatnagarVolume:
31
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189227
Date:
January, 2002
File:
PDF, 2.14 MB
english, 2002