Research Note—A Comparison of Within-Household Price...

Marketing Science 2008 / 03 Vol. 27; Iss. 2

Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels

Chu, Junhong, Chintagunta, Pradeep, Cebollada, Javier
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1070.0288
Date:
March, 2008
File:
PDF, 234 KB
english, 2008
Conversion to is in progress
Conversion to is failed