Volume 27; Issue 2

Marketing Science

Volume 27; Issue 2
1

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, Lattin, James M., Srinivasan, V.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 333 KB
english, 2008
4

Research Note—Attention Arousal Through Price Partitioning

Bertini, Marco, Wathieu, Luc
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 194 KB
english, 2008
5

Attention Arousal through Price Partitioning

Marco Bertini and Luc Wathieu
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 2.76 MB
english, 2008
10

Front Matter

Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.17 MB
english, 2008
11

The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models

Thomas J. Steenburgh
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 1.49 MB
english, 2008
14

A Hidden Markov Model of Customer Relationship Dynamics

Oded Netzer, James M. Lattin and V. Srinivasan
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 4.06 MB
english, 2008
15

Back Matter

Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.47 MB
english, 2008
17

Channel Structure with Knowledge Spillovers

Sudheer Gupta
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.12 MB
english, 2008
18

Signaling Quality through Specialization

Ajay Kalra and Shibo Li
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.34 MB
english, 2008
20

Research Note—Channel Structure with Knowledge Spillovers

Gupta, Sudheer
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 786 KB
english, 2008
21

Signaling Quality Through Specialization

Kalra, Ajay, Li, Shibo
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 263 KB
english, 2008
22

The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models

Steenburgh, Thomas J.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 153 KB
english, 2008
23

2006–2007 Guest Area Editors and Ad Hoc Reviewers

Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 122 KB
english, 2008
24

Focus on Authors

Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 98 KB
english, 2008