A Note on the Relationship between Firm Diversification and...

Marketing Letters 1999 / 02 Vol. 10; Iss. 1

A Note on the Relationship between Firm Diversification and Corporate Advertising Expenditures

Jagmohan S. Raju and Sanjay K. Dhar
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Volume:
10
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216518
Date:
February, 1999
File:
PDF, 1.21 MB
english, 1999
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