Comparative Analysis of the Relative Effectiveness of One-...

Comparative Analysis of the Relative Effectiveness of One- and Two- Sided Communication for Contrasting Products

Linda L. Golden and Mark I. Alpert
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Volume:
16
Year:
1987
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188610
File:
PDF, 1.79 MB
english, 1987
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