Ad Schema Incongruity as Elicitor of Ethnic Self-Awareness and Differential Advertising Response
Claudiu V. Dimofte, Mark R. Forehand and Rohit DeshpandéVolume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4622175
Date:
January, 2003-2004
File:
PDF, 2.32 MB
english, 2003-2004