Country Resources, Country Image, and Exports: Country Branding and International Marketing Implications
Sun, Qin, Paswan, Audhesh K., Tieslau, MargieLanguage:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2016.1211782
Date:
August, 2016
File:
PDF, 645 KB
english, 2016