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Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses
Kusum L. Ailawadi, Praveen K. Kopalle and Scott A. NeslinVolume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40056935
Date:
January, 2005
File:
PDF, 2.78 MB
english, 2005