Statistical Inference Using Stochastic Switching Models for...

Marketing Letters 2004 / 02 Vol. 15; Iss. 1

Statistical Inference Using Stochastic Switching Models for the Discrimination of Unobserved Display Promotion from POS Data

Tadahiko Sato, Tomoyuki Higuchi and Genshiro Kitagawa
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Volume:
15
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216513
Date:
February, 2004
File:
PDF, 1.47 MB
english, 2004
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