Volume 15; Issue 1

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Marketing Letters
Volume 15; Issue 1

Marketing Letters

Volume 15; Issue 1

1

The Relationship Between Customer Loyalty and Purchase Incidence

Philip Stern, Kathy Hammond

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 181 KB

english, 2004

2

Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

Elisabeth Deutskens, Ko de Ruyter, Martin Wetzels, Paul Oosterveld

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 200 KB

english, 2004

3

Statistical Inference Using Stochastic Switching Models for the Discrimination of Unobserved Display Promotion from POS Data

Tadahiko Sato, Tomoyuki Higuchi, Genshiro Kitagawa

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 341 KB

english, 2004

4

Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

Elisabeth Deutskens, Ko De Ruyter, Martin Wetzels and Paul Oosterveld

Journal:

Marketing Letters

Year:

2004

File:

PDF, 1.69 MB

2004

5

Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

Elisabeth Deutskens, Ko De Ruyter, Martin Wetzels and Paul Oosterveld

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 1.69 MB

english, 2004

6

The Relationship between Customer Loyalty and Purchase Incidence

Philip Stern and Kathy Hammond

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 1.07 MB

english, 2004

7

Back Matter

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 924 KB

english, 2004

8

Front Matter

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 235 KB

english, 2004

9

Statistical Inference Using Stochastic Switching Models for the Discrimination of Unobserved Display Promotion from POS Data

Tadahiko Sato, Tomoyuki Higuchi and Genshiro Kitagawa

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 1.47 MB

english, 2004

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