To seek variety or uniformity: The role of culture in...

Marketing Letters 2011 / 03 Vol. 22; Iss. 1

To seek variety or uniformity: The role of culture in consumers' choice in a group setting

Song Oh Yoon, Kwanho Suk, Seon Min Lee and Eun Young Park
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Volume:
22
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/41488520
Date:
March, 2011
File:
PDF, 1.78 MB
english, 2011
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