Volume 22; Issue 1

Marketing Letters

Volume 22; Issue 1
1

A social network analysis of customer-level revenue distribution

Michael Haenlein
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 197 KB
english, 2011
2

Deriving joint space positioning maps from consumer preference ratings

Wayne S. DeSarbo, Joonwook Park, Vithala R. Rao
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 241 KB
english, 2011
5

Fee or free? How much to add on for an add-on

Gila E. Fruchter, Eitan Gerstner, Paul W. Dobson
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 200 KB
english, 2011
6

Advertising competition and industry channel structure

Chih-Jen Wang, Ying-Ju Chen, Chi-Cheng Wu
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 352 KB
english, 2011
8

A social network analysis of customer-level revenue distribution

Michael Haenlein
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 1.38 MB
english, 2011
10

Advertising competition and industry channel structure

Chih-Jen Wang, Ying-Ju Chen and Chi-Cheng Wu
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 1.74 MB
english, 2011
12

Fee or free? How much to add on for an add-on

Gila E. Fruchter, Eitan Gerstner and Paul W. Dobson
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 1.41 MB
english, 2011