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Volume 22; Issue 1
Main
Marketing Letters
Volume 22; Issue 1
Marketing Letters
Volume 22; Issue 1
1
A social network analysis of customer-level revenue distribution
Michael Haenlein
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 197 KB
Your tags:
english, 2011
2
Deriving joint space positioning maps from consumer preference ratings
Wayne S. DeSarbo
,
Joonwook Park
,
Vithala R. Rao
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 241 KB
Your tags:
english, 2011
3
Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction
Katja Gelbrich
,
Holger Roschk
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 233 KB
Your tags:
english, 2011
4
To seek variety or uniformity: The role of culture in consumers’ choice in a group setting
Song Oh Yoon
,
Kwanho Suk
,
Seon Min Lee
,
Eun Young Park
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 214 KB
Your tags:
english, 2011
5
Fee or free? How much to add on for an add-on
Gila E. Fruchter
,
Eitan Gerstner
,
Paul W. Dobson
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 200 KB
Your tags:
english, 2011
6
Advertising competition and industry channel structure
Chih-Jen Wang
,
Ying-Ju Chen
,
Chi-Cheng Wu
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 352 KB
Your tags:
english, 2011
7
A social network analysis of customer-level revenue distribution
Michael Haenlein
Journal:
Marketing Letters
Year:
2011
File:
PDF, 1.38 MB
Your tags:
2011
8
A social network analysis of customer-level revenue distribution
Michael Haenlein
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 1.38 MB
Your tags:
english, 2011
9
Deriving joint space positioning maps from consumer preference ratings
Wayne S. DeSarbo, Joonwook Park and Vithala R. Rao
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 1.45 MB
Your tags:
english, 2011
10
Advertising competition and industry channel structure
Chih-Jen Wang, Ying-Ju Chen and Chi-Cheng Wu
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 1.74 MB
Your tags:
english, 2011
11
To seek variety or uniformity: The role of culture in consumers' choice in a group setting
Song Oh Yoon, Kwanho Suk, Seon Min Lee and Eun Young Park
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 1.78 MB
Your tags:
english, 2011
12
Fee or free? How much to add on for an add-on
Gila E. Fruchter, Eitan Gerstner and Paul W. Dobson
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 1.41 MB
Your tags:
english, 2011
13
Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction
Katja Gelbrich and Holger Roschk
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 1.65 MB
Your tags:
english, 2011
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