Optimizing the Marketing Interventions Mix in...

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

Roland T. Rust and Peter C. Verhoef
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40056975
Date:
January, 2005
File:
PDF, 2.65 MB
english, 2005
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