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Strategic marketing decisions and core earnings...

Strategic marketing decisions and core earnings performance: responding to earnings‐related reductions in marketing expenditures

Tucci, Louis A., Tucker, James J.
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Volume:
12
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363769510080979
Date:
March, 1995
File:
PDF, 121 KB
english, 1995
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