The Selling Orientation-Customer Orientation (SOCO) Scale:...

Journal of Personal Selling and Sales Management 2004 / WIN Vol. 24; Iss. 1

The Selling Orientation-Customer Orientation (SOCO) Scale: Cross-Validation of the Revised Version

Jeffery A. Periatt, Stephen A. LeMay and Subhra Chakrabarty
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Volume:
24
Language:
english
Journal:
The Journal of Personal Selling and Sales Management
DOI:
10.2307/40471943
Date:
January, 2004
File:
PDF, 989 KB
english, 2004
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