Modeling the Audience's Banner Ad Exposure for Internet...

Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning

Chun-Yao Huang and Chen-Shun Lin
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Volume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460732
Date:
January, 2006
File:
PDF, 2.33 MB
english, 2006
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